The Nudie Logo

Helen 'Bobbie' Cohen was the inspiration for the original Nudie's logo (to see the nude logo go here), a naked cowgirl leaning against a fence, twirling a lasso whose coils spelled out the company name. According to family legend, the logo dates to one evening in the 1940s when she appeared before her husband wearing only a cowboy hat, boots and a holster. The cowgirl on the logo got clothes in the early 1960s (above), when Nudie Cohn converted to Christianity from Judaism.